A marketing employee needs to mail discount coupons to the top 100 customers by sales volume. Which process should be used to ensure the correct customers receive the coupons?

The process most suited for identifying the top 100 customers by sales volume and ensuring they receive the discount coupons is data mining. Data mining involves analyzing large datasets to discover patterns, correlations, and trends that can inform decision-making. In this context, the marketing employee would use data mining techniques to filter through customer sales data and extract a list of the top 100 customers based on their sales performance.

Data mining can include various statistical and machine learning methods to perform tasks such as classification, regression, clustering, and association rule learning, all of which can help identify valuable insights from the data. By utilizing data mining, the marketing team can ensure they target the right customers with the coupons, maximizing the effectiveness of the marketing campaign. This targeted approach not only enhances customer satisfaction by providing relevant offers but also optimizes marketing resources and increases the likelihood of generating additional sales from top customers.