Which type of management system helps organizations track interactions and relationships with customers?

A Customer Relationship Management (CRM) system is specifically designed to help organizations track interactions and relationships with customers. This type of management system centralizes customer information, including contact details, purchase history, and interactions, making it easier for businesses to manage their relationships with clients. By utilizing a CRM system, organizations can enhance customer satisfaction by providing personalized services, follow up on leads, and analyze customer behavior to improve sales and marketing strategies.

A knowledge management system focuses on capturing and sharing organizational knowledge and expertise, aiming to improve decision-making and foster collaboration but does not specifically track customer interactions. A supply chain management system manages the flow of goods, information, and finances related to a product or service, helping businesses streamline operations rather than focusing on customer relationships. A project management system assists in planning, executing, and tracking project progress, resource allocation, and timelines but does not inherently manage customer interactions. This specialized focus of CRM systems on customer relationships sets them apart from these other management systems.